Tên:
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PR Smith, Dave Chaffey. Danh mục:
Kế Toán - Kiểm Toán. Giới thiệu: Product Description 'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation. A practical guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. The book shows how to: · Draw up an outline e-marketing plan · Evaluate and apply e-marketing principles & models · Integrate online and offline communications · Implement customer-driven e-marketing · Reduce costly trial and error · Measure and enhance your e-marketing · Drive your e-business forward As the core text for the CIM's new professional E-marketing Award, it provides comprehensive, critical coverage of the key areas of e-marketing planning for marketing professionals. Established marketing concepts such as customer relationship management, the marketing mix and the widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches are defined, including business models, traffic building and web site design. A highly practical user focused introduction The most highly regarded author team in this new field The core text for the CIM's E-marketing award About the Author A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops since 1997. He is the managing director of Marketing Insights Limited and also lectures in e-business at the Universities of Cranfield, Leeds and Warwick.. NHẬN SÁCH NÀY QUA EMAIL CỦA BẠN? Bạn hãy soạn tin nhắn EMAIL 11415 email_cua_ban và gởi đến 8788 để nhận sách.*(Ví dụ: email của bạn là
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🔒 Bấm Cảm ơn hoặc Trả lời để xem Emailm[/email], bạn hãy soạn tin EMAIL 11415
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🔒 Bấm Cảm ơn hoặc Trả lời để xem Emailm[/email] và gởi đến 8788 để nhận sách).